Jo&Stitch was born during one of those "life is changing" moments, pushing both Faith and Auntie Jo to take steps to rebuild their lives.

Their journey began when Auntie Jo reconnected with an old hobby, and Faith saw this as an opportunity to turn her cherished old dress into a camera bag - because why not recycle?

That little project made us realize just how much magic there is in giving new life to fabric scraps, and before we knew it, we were all-in on transforming our lives, one stitch at a time!

Now, Jo&Stitch has blossomed into something even more fun. We’ve been experimenting with quirky, one-of-a-kind fabrics and are all about creating pieces that are as personal and unique as you are, while maintaining our goal of minimising fabric wastage.

It’s been a wild ride, and we’re loving every minute of it!

Auntie Jo spent over 20 years being a full-time supermom and homemaker, never really taking time for herself. But now, after all those years, she’s finally getting the chance to dive into something she truly loves and share her amazing craft with the world. It’s been such an empowering experience for her, especially after dedicating so much of her life to her kids. Seeing her light up doing what she loves is honestly the best part!

On the other hand, Faith wanted to create something special for Auntie Jo—something she could truly call her own and be proud of. Honouring her in that way felt so right. There’s just something thrilling about building a brand from the ground up, kind of like the pride you feel after sewing a bag from a bunch of fabric scraps. Watching it all come together has been such a rewarding adventure!